Agencies

The World Travel & Tourism Council (WTTC) has unveiled its third phase of measures to rebuild global consumer confidence, reduce risk and encourage the return of Safe Travels. The new protocols for the global Travel & Tourism sector focus on measures to ensure the reopening of global attractions, drive business to car hire companies and enable short-term rentals to begin welcoming guest.

WTTC, which represents the global Travel & Tourism private sector, held detailed discussions with key stakeholders and organisations to ensure maximum buy-in, alignment and practical implementation.

The measures help to set clear expectations of what travellers can experience in the �new normal� which offer safe environments as travel restrictions are eased. Backed by the United Nations World Tourism Organization (UNWTO), the WTTC protocols also take into account guidelines from the World Health Organisation (WHO), and the WTTC Safe Travels stamp recognises those destinations, countries, businesses and governments worldwide which have adopted them.

Gloria Guevara, WTTC President & CEO, said: �Worldwide attractions, car hire and shortterm rentals, are all represent key components of many family holidays, so it�s vital we establish measures which allow safe travels to take place for holidaymakers and travellers.

�Consumer confidence is crucial to create a climate in which Travel & Tourism can resume. We know travellers will want to explore and engage with the world around them once more and their return will also help power the world�s much-needed economic recovery.