Image Source: TRIBUNE

The High Commission of India in London organised an event to sensitise the Indian diaspora about the challenges and opportunities in the pashmina industry of India.

The high profile event was organised at the St James Court, London, and was attended by over 100 persons. The event was positioned as a celebration of pashmina and the prominent position it maintains within the textile industry of India. Babar Afzal, who is formally and informally quoted as ‘the most credible man on pashmina in the world’ was invited to share his work, journey and the vision ahead for the industry ecosystem at the international event.

The documentary titled, ‘Call of Pashmina’, which was made on his life by international directors and has won over seven international awards, was screened at the event.